While Men Essentials was experiencing steady growth online, each channel had room for significant improvement. All accounts were rebuilt with hyper segmentation and targeting, leading to a a much more succinct effort. After four months of working together, average click costs decreased by 57%, total sales increased by 250%, and average cost-per-acquisition cost decreased by 81%. Sales went from $57K USD per month to $142K USD per month, with significant expansion into the Canadian market.
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Over four months
Total Sales – 250%
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Over four months
CPAR – 81%
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Over four months
CCR – 57%
E-Commerce Website Selling Premium Shaving,
Beard Care, and Grooming Products for Men
