McKesson is a pharmaceutical company that also provides medical supplies, care management tools, and healthcare IT services. It has been around since the 1830s, where the bulk of its operations were focused on pharmaceuticals. In the mid-20th century, McKesson shifted much of its efforts to medical technology, and this is the segment we assisted with. Product Vessel was brought in initially to help with the sales copy for the Business Performance Services (BPS) division, which focused on revenue cycle management software and IT services for healthcare companies. More recently, this division was merged with Change Healthcare.

Full Scope of Services

Content marketing | Website navigation consulting | Landing page consulting | Content marketing consulting