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Product Vessel, a subsidiary of Idea Vessel, offers partnerships to qualifying product-companies as a solution to the aforementioned issues. In short, Product Vessel connects the product-companies to the Idea Vessel team, who build and develop an online presence at zero up-front cost; Idea Vessel then executes the best digital advertising and marketing tactics by investing capital from the Product Vessel ‘investment pool’, affording the product-companies digital marketing at zero up-front cost. The trade-off is that the partnership agreement between Product Vessel and these product-companies ensures that Product Vessel has right to the first revenue generated through the platforms it builds for these product-companies (for purposes of paying back money taken from the investment pool); Product Vessel then receives a significant percentage of all profit (or sometimes revenue) generated through its platforms as compensation for its labor / work / investment for the product-companies.

The following diagram gives a simple visual outline of the Product Vessel process: